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The Tongue Thruster

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The assault of highly inappropriate visuals for advertising continues. This week Etisalat, the UAE's leading national telecom company had rather bizzare visuals for its landline promotion that border on being derogatory.
 
The visual captioned 'Call India' showed a rather strange-looking squinting kids with their tongues out.
 


 

While the 'Call UK' visual had a seemingly regular if not cute dad-toddler frolicking on the grass.
 

 

I wonder who excatly were responsible for the use of these images. The client or the agency?

And if you'll excuse me now...I have a few tongue thrusting relatives India to call.
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